Saatchi & Saatchi launch Russian architecture campaign

Saatchi & Saatchi has launched an advertising campaign for Moscow’s Shusev State Museum of Architecture in a bid to encourage culture buffs to discover Russia’s rich architectural history. The museum, which was founded by the Union of Soviet architects in 1934, is named after acclaimed Russian architect Alexey Shchusev, best known for mixing the architecture of tsarist Russian with the monumental style that flourished under Joseph Stalin.