A guide to the New East

News — Fashion

Russian designer Artemy Lebedev presents design concept for Nike Air Max

20 March 2017 · Russia
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  • (Vote Forward - MOSCOW / Nike / YouTube)

  • Artemy Lebedev’s design (Image: Nike)

Earlier this month, Nike revealed its “RevolutionAirs” — 12 creatives from around the world invited to re-envisage Nike Air Max trainers as part of the brand's Vote Forward campaign. Among the participants hoping to have their design released is Russian designer Artemy Lebedev, who has just unveiled his design concept.

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Check out the first collection from Russian streetwear label T3CM

14 March 2017 · Russia
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  • (T3CM / Ivan Skorikov)

  • (T3CM / Ivan Skorikov)

  • (T3CM / Ivan Skorikov)

  • (T3CM / Ivan Skorikov)

  • (T3CM / Ivan Skorikov)

  • (T3CM / Ivan Skorikov)

  • (T3CM / Ivan Skorikov)

  • (T3CM / Ivan Skorikov)

  • (T3CM / Ivan Skorikov)

  • (T3CM / Ivan Skorikov)

  • (T3CM / Ivan Skorikov)

  • (T3CM / Ivan Skorikov)

  • (T3CM / Ivan Skorikov)

Set in and among towering apartment blocks, the teaser for Russian streetwear label T3CM's first Fall/Winter 2017 collection takes its inspiration from beyond the catwalk.

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Apart: journey to Kaliningrad with Gosha Rubchinskiy and INRUSSIA

9 March 2017 · Kaliningrad · Russia
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  • (Apart [Online Premiere] / INRUSSIA / YouTube)

Russian fashion designer and photographer Gosha Rubchinskiy has collaborated with contemporary culture platform INRUSSIA to make short documentary film Apart.

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How can we define a post-Soviet aesthetic in fashion? Find out at the ICA

2 March 2017 · Russia
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Back Home With Alice,Turkina Faso, 2016

On 22 March London's ICA will host “Defining a Post-Soviet Aesthetic in Fashion”, exploring the incorporation of Soviet iconography and 1990s Russian streetwear into western fashion over recent years.

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Meet Pretty Ugly, the Lithuanian fashion project championing self-expression

24 February 2017 · Lithuania
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  • (Image: Pretty Ugly)

  • Free the Nipple campaign (Image: Pretty Ugly)

  • Free the Nipple campaign (Image: Pretty Ugly)

  • (Image: Pretty Ugly)

Tired of being held to unattainable and frankly dull standards of beauty? Lithuanian fashion collective Pretty Ugly think that our most important standard should be uniqueness.

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UK girl group Little Mix open Brit Awards in Croatian-designed outfits

23 February 2017 · Croatia
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  • (Little Mix - Shout Out to My Ex (Live at the BRITs) / littlemixVEVO / YouTube)

Possibly the British pop music event of the year, the 2017 Brit Awards had a little Croatian flavour — girl group Little Mix opened the show last night in costumes by Croatian designer Juraj Zigman.

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Lady Gaga collaborates with Ukrainian talent on latest tour merchandise

22 February 2017 · Ukraine
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  • (Image: Synchrodogs / Facebook)

  • (Image: Synchrodogs / Facebook)

  • (Image: Synchrodogs / Facebook)

Lady Gaga has just launched her Joanne World Tour merchandise collection. Along with T-shirts featuring images of the star herself, Gaga's online fashion offering is more than a nod to Ukrainian creativity.

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Meet the Georgian ballet dancer tapping into the trend for wooden accessories

21 February 2017 · Georgia
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  • (Image: GK photography / Mister Two products / Facebook)

  • (Image: Mister Two products / Facebook)

  • Georgian flag-inspired bowtie (Image: Mister Two products / Facebook)

  • “Let the music play” bowtie (Image: Mister Two products / Facebook)

  • Pirate-inspired bowtie (Image: Mister Two products / Facebook)

David Chanishvili has a pretty intense job as a dancer for the Sukhishvili Georgian National Ballet. Now he's turned his hand to craft and fashion, launching a line of handcrafted wooden bows and bowties.

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Ukrainian ballet dancer Sergei Polunin stars in Diesel’s Make Love Not Walls campaign

20 February 2017 · Ukraine
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  • (Diesel SS17 ADV Campaign: MAKE LOVE NOT WALLS, a film directed by David LaChapelle / Diesel / YouTube)

Renowned photographer David LaChapelle's short film for fashion brand Diesel's spring-summer “Make Love Not Walls” campaign stars none other than Ukrainian ballet sensation Sergei Polunin.

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New East designers at London’s International Fashion Showcase

14 February 2017 · Czech Republic · Poland · Romania · Russia · Slovakia · Ukraine
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Ukrainian designer Anna K SS17 collection at Milan Fashion Week (Image: Anna K / Facebook)

New East rising stars are among the emerging fashion designers from 26 countries taking part in London's International Fashion Showcase 2017, opening this Friday.

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