Although its location might put off some environmentally conscious beer lovers — the brewery sits just a few miles away from a large nuclear plant — the owners of Jaws Beer claim that their signature pale ale is as safe and pure as the driven snow. This is hardly an exaggeration when you consider that their base in Zarechny, a small town of 30,000 people in the pristine forests of the Urals, is covered with snow for six months a year. Despite being situated thousands of miles from the sea, the brewery is named after a 20-metre wave in Hawaii dubbed "Jaws" by local surfers. The brewery’s obsession with rough seas is reflected in its visually dynamic labels, which also include a detailed list of ingredients, tasting notes and even suggested food pairings.